In this commercial, the African-American man is told to do some tasks while his friend is gone. On the day his friend returns, the African-American man is seen in a messy room; thus, this man is shown as dirty . He immediately does his chores and gets them done; however, he knocks over an urn. This implies that African-Americans are used to working and they are very clumsy. This commercial was the winner of Crash The Super Bowl contest, so i was just picking out the small details and making them seem bad.
Friday, April 1, 2011
Post-Colonialism?
Post-colonialism is the struggle after colonialism. The term colonialism is the idea of extending the influence of a culture to others by conquering other nations. The expansion of empires was very common within the European powers. These nations saw themselves as superior and established colonies around the world. The Europeans governed their colonies with colonists; therefore, forcing the European culture on their colonies. For example, the white people established the view that they are civilized and pure; on the other hand, Africans are seen as barbaric and dirty. This view is now frowned upon; however, there are still people that think this way. Although the European empires collapsed, the scar they left can still be found in a colonized nation.
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Very interesting that you were able to identify these subtleties in what seems to be a harmless commercial. Do you believe this is really what the creators of this commercial intended? Or do you believe portraying African Americans as dirty is simply a subconscious act?
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